Paid Advertising for Dentists

If your phone has stopped ringing or calls come through less often than in the past, you likely can’t help but wonder why. You’ve built a solid practice, your patients love you, and yet, when someone searches “dentist near me,” it’s your competitor’s name that pops up first. That’s not right. But we can help. At AMS Dental Marketing, our team provides comprehensive paid advertising services to dentists to help them show up where new patients are actually looking: at the top of Google.

What is Paid Advertising in Dentistry?

Paid advertising is the fast lane to visibility. It’s what puts your practice in front of local patients right when they need you most, whether they’re searching for an emergency dentist or teeth whitening. AMS Dental Marketing handles three main types of paid ads that make a difference for dental practices. They are as follows:

• Google Ads: Classic search and display campaigns that show up when patients type in keywords like “family dentist near me” or “same-day crowns.”
• Local Service Ads (LSAs): These are “Google Screened” listings at the very top of search results are ideal for emergency services and high-intent patients who want help now.
• Pay-Per-Click (PPC): A broader term that covers Google, Bing, YouTube, and social media platforms. You pay only when someone clicks, meaning every dollar is traceable.

The Benefits of Paid Advertising for Dentists

Organic growth takes time. Paid ads deliver momentum right now. When managed correctly, a targeted campaign can help you:

• Attract more high-value patients who are actively searching for dental care.
• Reach specific zip codes or service areas that align with your ideal patient base.
• Control your budget. Increase spend during busy seasons or tighten it when the schedule’s full.
• Track real results in the form of calls, leads, and booked visits.

How AMS Dental Marketing Manages Your Campaigns

Every dental practice is different, which means every campaign should be too, but here’s a general outline of our process:

• Discovery & Audit: We start by reviewing your current digital presence, your competitors, and the types of patients you’re trying to reach.
• Targeting: We define exactly who you want to reach, such as new patients, emergency cases, or cosmetic clients, and build a keyword plan around that.
• Ad Creation: Every ad is written by real humans who understand what patients care about.
• Launch & Optimization: We monitor your campaigns daily, pausing underperforming ads and doubling down on the winners.
• Reporting: Every month, you’ll receive clear reports showing what worked, what’s improving, and where your ROI is climbing.

Google Ads for Dentists

Google Ads are often an integral part of most successful dental campaigns. This is because they’re flexible, trackable, and incredibly powerful when managed right. Our campaigns target intent-based keywords, which are phrases your patients actually type. Some examples:

• Root canal dentist near me
• Best pediatric dentist in “x” county
• Cosmetic dental implants cost

We build campaigns that use smart bidding strategies, precise location targeting, and custom ad extensions for calls, maps, and reviews. That way, when patients search, your practice stands out.

Local Service Ads (LSAs) for Dentists

If Google Ads are the workhorse, LSAs are the rocket. Local Service Ads appear above every other result, including traditional ads. They show your name, phone number, reviews, and the Google Screened checkmark that instantly builds credibility. To qualify, AMS Dental Marketing helps your practice through each step of the verification process, from license and background verification to Google Screened badge approval, and geo-targeting for your city or service area.

Once you’re live, you’ll only pay per lead, not per click. That means more calls, fewer wasted dollars, and higher-quality patients reaching out directly.

Pay-Per-Click (PPC Management for Dentists)

PPC isn’t a guessing game; it’s a science, backed by constant testing and refinement. AMS Dental Marketing’s PPC management covers every detail, including:

• Keyword selection and negative keyword filtering
• Ad scheduling that targets peak search hours
• Landing pages built to convert, not just impress
• Remarketing campaigns to re-engage visitors who didn’t book the first time

How Paid Ads and SEO Work Together

Paid advertising and SEO are teammates. SEO builds long-term credibility, while paid ads drive immediate traffic. Data from one informs the other. When we run your ads, we learn what phrases convert best, and we use that data to improve your website content and organic rankings. The result is a full-circle marketing system that keeps your practice visible across every search result.

FAQs: Paid Advertising for Dentists

Q: What’s the difference between Google Ads and LSAs?
A: Google Ads charge per click and give you more control over keywords and targeting. LSAs charge per lead and appear at the very top of results.

Q: How much should I spend on dental ads?
A: Budgets vary, but most practices start seeing consistent results with a monthly spend between $1,500 and $3,000, depending on market size and goals.

Q: How quickly will I see results?
A: Most campaigns begin producing measurable leads within the first two to three weeks of launch.

Q: Can paid ads help promote cosmetic or specialty services?
A: Absolutely. We can run dedicated campaigns for implants, Invisalign, veneers, or other services that attract certain patients.

Q: Do paid ads also improve SEO?
A: Indirectly, yes. The increased traffic from paid ads can support your SEO strategy by improving user behavior metrics and brand awareness.

Contact AMS Dental Marketing for Dental Paid Advertising Services

Here at AMS Dental Marketing, we have extensive experience providing dentists with comprehensive paid advertising campaigns, and we’re here to put that experience to work for you, too. Contact AMS Dental Marketing today for a free initial consultation.